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QMobius, Inc. Launches a New Type of Agency Firm blends communications and marketing with unique real world business perspective(April 7, 2008) DALLAS – QMobius, Inc., a Dallas-based communications and brand marketing firm, today announced its national launch with a team of more than 60 professionals in 30 U.S. markets. “We’re launching with some of the best and brightest minds in communications, public affairs and brand marketing,” said CEO Carolyn Covey Morris. The QMobius team is unique because all of its senior counselors have held top executive positions in leading Fortune 500 companies such as JCPenney, 7-Eleven, Sabre/Travelocity, EDS, Atmos Energy, A.T. Kearney and others. Many of its team members also worked in top global public relations and advertising agencies such as Burson-Marsteller, Edelman, Ketchum and Publicis. “We bring the best of both worlds to our clients,” said Covey Morris. “QMobius has been formed to rethink agencies from the client’s perspective, and we want to develop a new type of firm that would deliver better results for clients while offering an improved environment for professionals to contribute, develop and collaborate.” Because of team members’ extensive experience, there is a strong emphasis on crafting and executing creative and effective strategies that make business sense. “Were business people first,” explained Covey Morris. “We know first-hand what our clients are facing, and we make their lives easier. Collaboration, good stewardship of time and resources, and understanding of their needs make all that possible.” QMobius offers a variety of services in areas such as brand strategy, public relations, marketing, corporate communications, investor relations, crisis management, corporate social responsibility and creative services. The firm serves local, national and global clients. About the QMobius Name The QMobius name is a combination of the words “qualia,” which describes how sensory experiences are influenced by our perceptions and point-of-view, and “mobius,” the looping ring of infinity where both sides are inside and out at the same time. It reminds QMobius team members to bring fresh thinking and look at every side of an opportunity, long and short term, with a continuous commitment to clients. About CEO Carolyn Covey Morris Prior to founding QMobius, Carolyn Covey Morris led public relations for JCPenney during its turnaround and the corporate and brand practices in Dallas of a worldwide public relations agency. She has communications experience in the retail, financial services, petrochemical and technology industries. Covey Morris has also worked with numerous U.S. government agencies, the White House and industry trade associations. She earned a B.S. in biochemistry from James Madison University and an MBA in marketing and international business from the University of Maryland. She also studied at Oxford University. Morris serves as vice president of the Advisory Board of Southern Methodist University’s School of Communications and Public Affairs. For more information about QMobius and its team, send us an e-mail at Info@QMobius.com or call 972.778.8212. Investor Relations Specialist Bob Johnson Joins QMobius Leadership Team (January 4, 2010) QMobius, Inc. is expanding its investor relations capabilities with the addition of Bob Johnson to its leadership team. Johnson joined the Dallas-based communications and brand marketing firm after previously serving as the leader of investor relations for JCPenney. While at JCPenney, Johnson led investor relations during many of the company’s key periods, including the turnaround of its business, the transition to a new management team and the acquisition and disposition of major subsidiaries, including Eckerd Drugstores. During his tenure, the company was recognized as the best investor relations program in broadline retail by Institutional Investor magazine and Greenwich Associates. He and QMobius CEO Carolyn Covey Morris were JCPenney colleagues. “Bob is very highly regarded for his financial, communications and relationship-building strengths,” said Morris. “He is passionate about creating strategic, smart and cost-effective investor relations programs that appropriately investment opportunities to Wall Street and the financial community.” As head of QMobius’ investor relations practice, he will lead a team that has successfully handled all aspects of investor relations and financial communications, as well as turnarounds, business transformations, brand repositionings, management transitions, IPOs, acquisitions, divestitures, and takeovers in the retail, consumer packaged goods, energy, chemical, healthcare and technology industries. Johnson will divide his time between QMobius’ offices in Dallas and Minneapolis. Practicing What We Preach: QMobius’ Highlights Its Commitment to Corporate Social Responsibility Supporting our Environment We actively seek and select options with the least environmental impact. We encourage recycling and sharing of documents electronically to reduce paper waste. When presenting materials to clients, we use 100% recycled paper products. And rather than relying on petroleum based inks, we use soy based inks for our printing needs. QMobius has flexible work hours to minimize travel during peak times, and many members of our team work at least part time out of home offices, which reduces greenhouse gas emissions. Supporting our Community Supporting our People
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